Its function is merely for interaction, which is crucial for any business with a profile. Many users do some browsing before devoting to making a purchase and a simple way is to inspect a Facebook page or profile for more insights.
We’ve discussed this in other posts relating to offering fantastic customer support and how users will use social media as their customer care channel however for many small companies the normal response is just: that’s excellent to hear however we merely do not have the time or workforce to monitor Facebook Messenger.
This ends up being an issue when among the metrics users can see is your normal response time to messages. In their minds, they are inspecting to see how responsive client service wants purchasing simply in case they have any questions or problems, and if they see the typical wait time to a response being 3 days, they’re not most likely to buy.
This is what has demanded personal and virtual assistant facebook messenger, however, it has broadened significantly since.
The Bots now are something you can produce yourself for your business.
Depending on what you do, this can be as easy as supplying support or as complicated as finishing a complete sales or marketing funnel job your site is usually used for.
Companies who enable online orders through their site can set up a custom-made bot to manage orders straight through a messenger, which conserves them from just pointing the user back to their site.
If your function is to share info on the platform you can develop a bot that sends out updates on your business to users through Messenger.
Companies like TechCrunch produced their own bots users can include and once included, you can ask it questions or just request updates.